Guides

Practical guides to GTM data, enrichment, and signals.

Step-by-step playbooks for building, enriching, and acting on your customer data. For announcements and our point of view, read the blog.

Guide · 24 min read

8 Best Clay Alternatives & Competitors in 2026 (Verified Pricing)

8 real Clay alternatives with pricing verified July 2026, after Clay's March pricing change: Floqer, Cargo, ZoomInfo GTM Studio + 5 lightweight tools.

Read guide→

Guide · 8 min read

How to build a work email enrichment waterfall

Learn how to build a cost-efficient email enrichment waterfall that cuts enrichment costs by 60–70%, improves data coverage, and eliminates vendor lock-in.

Read guide→