What happens when data arrives
See how ackDB validates, matches, stores, and prepares each incoming event for fast queries.
For every event, ackDB works out three things:
- What happened?
- Which company was it about?
- Which person was involved?
Check and organize the data
ackDB checks that the event has the expected fields, matches it to the right company and person, and stores both the event and the original record.
Keep unresolved data for review
If ackDB cannot make a safe match, it leaves the record unresolved instead of associating it with the wrong company or person. This lets data teams review unresolved data and clean it up later.
Prepare it for fast queries
ackDB stores the organized history in a model optimized for fast customer-data queries. You can explore it in live tables and segments, query it through REST or MCP, or use it with the built-in agent when it is enabled.